Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.
Key features:
- Combines DSP with web & mobile analytics tools into a single solution
- Powered by Google
Google Marketing Platform Info
| Types: | DSPs, Mobile Ad Analytics |
|---|---|
| Ad Formats: | - |
| Models: | CPC, CPM |
| Trading Models: | Programmatic, Real Time Bidding, Self Service |
Centro
Programmatic performance using the #1 Rated DSP by G2 Crowd.
Stack
What Drives Winning Apps
Adform DSP
Activate the Full Potential of Digital Advertising
Veziron Media DSP
Connecting global brands to captivated audiences
Zoomd
Know More, Do More
AdLib DSP
AdLib: The Premium DSP For Everyone.
Google Marketing Platform Reviews
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