mFilterIt

mFilterIt is a pioneer in the detection and prevention of ad fraud in apps. Trusted by accredited marketers across the globe, their solutions are powered by the capabilities of AI, ML, and data science. On a mission to bring trust & transparency to the digital advertising world, mFilterIt has helped 500+ clients across 15 countries. With their full-funnel approach and log-level fraud data, they have saved $400+ million for businesses and enabled them to make informed marketing decisions.

Key features

Machine learning-based algorithm to track repeat users, fake devices
Detects installs/events from blacklisted IPs, Bots & compromised devices
Tracks characteristics of individual devices for authenticity
Checks data patterns of each event to detect behavioral aspects

mFilterIt Jobs and Careers

mfilterIt News

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mFilterIt Features & Services

Features

App FilterX
Web FilterX
Lead FilterX
Programmatic FilterX

Services

Ad Traffic Validation
Brand Hygiene Protection
eCommerce Competitive Analysis
Mobile Identity Solution

Team

Amit Relan

Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.

Office Locations

2nd floor, Sector 125

Noida, Uttar Pradesh 201313

India

Paras Downtown Centre, 5th Floor

Golf Course Rd, Sector 53

Gurugram, Haryana 122003

India

Internet City Building 10 - Al Sufouh - Al Sufouh 2

Dubai

United Arab Emirates

mFilterIt Data

Founded:	-
Employees:	201-500
Revenues:	-
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

mFilterIt Info

Types:	Ad Fraud, Mobile Ad Analytics
Ad Formats:	-
Models:	-
Trading Models:	-

mFilterIt Insights

Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
Gaming advertisers vs fraudsters: Who will make it to the finish line? Posted on June 14, 2023 This post was first published on mfilterit.
The rewards and risks of incentive ads in app marketing Posted on May 15, 2023 mFilterIt Key takeaways Incentive ads present a superb advertising opportunity when they are used correctly.....

Articles from the mFilterIt blog:

Thai Department Store Boosts Results with Revenue Misattribution Prevention A prominent Thai department store chain with global recognition invested in digital strategies to drive substantial revenue through marketing initiatives. To enhance the effectiveness of their efforts,...
Beverage Brand Boosts eCommerce Presence with mScanIt As a top global player in the beverage industry, a popular cola brand with a wide product assortment. The brand aimed to boost product page content and availability across e-commerce and quick commerce...
Global Brand Enhances eCommerce Presence with Page Analysis A leading brand in the Kitchenware category with mFilterIt maintains consistency across online marketplaces including major platforms like Amazon and Flipkart with Perfect Page Analysis. mFilterIt’s...
Devil behind the beauty A prominent beauty and personal care brand experienced a sudden surge in anomalous traffic patterns within their app install data, raising alarms not only at the campaign level but also posing a significant...
Mobile ad fraud: Frauds leading to fake app install and engagements In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way of interaction. Be it games or booking a ride or internet banking, everything is based on apps which...

mFilterIt Competitors and Alternatives

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